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Important changes to fax marketing legislation-
Fax Marketing Industry Standard 2011
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On the 6th May 2011 the Australian Communications and Media Authority (the ACMA) announced the introduction of the Fax Marketing Industry Standard 2011.
This standard forms an important part of the Do Not Call Register, which as announced in June 2010, was amended to included fax numbers.
Under this new Industry Standard, there are rules governing when and how fax marketers can contact people. These rules include:
- When marketing faxes can be sent
- Information that must be included on the marketing fax
- Including an opt out feature
- The frequency that marketing faxes can be sent in a particular period to a particular fax number
Read full announcement for details ...
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New social networking tools in Faxem Email!
Start promoting your business to a wider audience and save time by synchronising your email and social marketing... in the coming days new social networking tools will be available in Faxem Email!
We've integrated Facebook, Twitter and LinkedIn so you can:
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1. Help your audience spread the word
Make it easy for recipients to be advocates for your brand. Include social media buttons that enable them to Like, Tweet or Share your emails with their own social networks.
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2. Cross promote emails with ease
Save time and synchronise your social network updates.
Use Faxem Email to automatically schedule updates to your Facebook, Twitter and LinkedIn when sending an email - no more logging into each one.
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3. Track your social reach
See the number of extra people viewing your emails as a direct result of recipients sharing your email and people clicking your social updates.
You can also see which contacts have the most influence.
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Book into one of our FREE online Training sessions
or Contact us for any questions!
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Faxing time sensitive information using InterFAX
One of the most popular applications for InterFAX is in time-sensitive order processing applications, such as restaurant and take-away ordering. Time-sensitive applications are usually business-critical processes, as each fax represents an actual order by a web visitor.
The visitor is unaware that his order, which has been placed and charged through a web site, travels to the order-fulfillment destination by fax, and that a number of variables may delay or prevent its arrival.
Read more on requirements and procedures!
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