Ensure your email marketing plan is on track to kick some goals in 2012! If you don't have a plan or strategy, it's never too late to start.
Here's a quick check-list and guide to keep your business on track:
News Categories
chat-wrap
Archive for the ‘Email Marketing’ Category | Return Home
Your Email Marketing Check-list
February 28th, 2012What email subject lines, word & phrases to avoid
November 25th, 2011To reduce the chance of your emails getting caught in spam filters, it is important when writing email content and subject lines to avoid certain words and phrases!
Subject lines containing words such as 'earn' or 'free' or phrases such as 'fast cash' or 'increase sales' should be avoided.
Your goal is to reduce the risk of being flagged as 'spam', and to achieve the best possible 'open rate'. Using 'sales' based phrases can scare recipients away from opening and reading your emails.
DIY Email and correctly managing your email databases
September 30th, 2011Are you correctly managing and maintaining your Email Databases?
Within your DIY Email account you may have email databases that are no longer being sent to, contain records that are flagged as 'Deactivated' or 'Unsubscribed' or have not uploaded your new email contacts in some time.
These are all common problems... and you could be losing out on possible new opportunities or simply paying more than you need to for your Monthly Access fee & Email Send costs.
Using Faxem DIY Email, there are tools available so you can easily avoid these common pitfalls.
Social media has arrived to Faxem Email service!
May 27th, 2011New Social Media tools are now live in your Faxem Email account!
In case you missed our May newsletter, these exciting new features allow you to synchronise your email and social marketing to promote to a greater audience and save you valuable time.
We've integrated Facebook, Twitter and LinkedIn (more...)
Are your email newsletters up to scratch?
July 30th, 2010Whilst many businesses realise the importance of Email Newsletters as part of an overall email marketing strategy... it is easy to lose sight of your objectives and overtime the quality of your email newsletters can decrease.
Email Newsletters and Automating your Communication
June 24th, 2010Ever considered engaging with your customers through real one to one email marketing dialogue? View more on how you can automate email newsletters, email reports, campaigns and more...
Getting back to the basics of Email Newsletters
April 30th, 2010Some of the fantastic advantages of a professional Email Marketing system are the features and tools you are provided with. But are you using them effectively or at all?
Is Email Marketing for You?
April 28th, 2010Are you considering the use of email marketing in your business to send newsletters, special promotions, customer updates, or to carry out surveys?
You have probably heard that email marketing is a widely used, cost effective marketing method which has proven to strengthen customer relationships, increase sales, drive traffic to your website and much more. All of this is correct when email marketing is carried out the ‘right’ way...
Bounced Email Management
March 30th, 2010Reduce your Email Marketing cost and increase Email deliverability …with correct bounced email management.
When sending email campaigns via a professional email service provier (ESP) such as Faxem Email, after each send detailed campaign reports are available, allowing you to identify Email Open Rates, Click Through Rates, Bounced Reports, Unsubscribers and more. We will look here at Bounced Management and how to correctly manage.
Reduce your Email Marketing cost and increase Email deliverability … with correct Bounced Email Management
March 23rd, 2010What is Bounced Email Management?
Bounced Email Management refers to the updating or removing of email addresses which have bounced when attempting to send to an email database. Attention should be paid particularly to ‘permanent bounces’ which are those email addresses which do not exist or have an incorrect domain.