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Fax Marketing Legislation
- In 2010 and 2011 the Government introduced legislation which affects who, when and how marketing faxes are sent.
- Fax marketing is the act of contacting consumers via fax, to offer, sell, advertise or promote goods or services.
- Fax marketers must wash their lists against the Do Not Call Register, unless they fall under the listed exemptions.
- All fax marketers and exempt organisations must comply with the Fax Marketing Industry Standard 2011.
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Fax Marketing Tips
- Keep your fax message short, clear and to the point.
- Have a heading which is enticing and sells!
- Have an offer which provides the reader with a strong call to action
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